Sponsorship is the lifeblood of motorsport. Without it, careers end before they should. The problem isn't that drivers lack talent — it's that the commercial side of racing has always required a separate skillset, a large network, and significant time that most drivers simply don't have.
MatchNX was built to solve that. We combined deep motorsport knowledge with cutting-edge AI to create a platform that does the commercial heavy lifting for drivers and teams at every level.
From club racers in Ginetta to BTCC competitors, our platform levels the playing field — giving every driver access to the kind of commercial operation that previously only factory-backed programmes could afford.
We're not a generic sales tool that's been repurposed for motorsport. We're a motorsport-first platform, built by people who understand the paddock, the series, the sponsors, and the relationships that make commercial programmes work.
Who We Are
Daniel is a professional British Touring Car driver with over 11 years at the top of UK motorsport. In 2025 he became the Independent Champion in the British Touring Car Championship, one of the most competitive touring car series in the world. Having navigated the commercial side of a racing career without the backing of a factory team, Daniel knows better than anyone how hard it is to secure sponsorship from scratch. MatchNX was born from that experience. He brings insider knowledge of what sponsors actually respond to, and what the paddock really looks like from a driver's perspective.
Chris is a B2B marketing specialist and Amazon ecommerce expert with a track record of building data-driven growth strategies for businesses across multiple sectors. A lifelong motorsport enthusiast, Chris brings the commercial and technical intelligence behind MatchNX. His expertise in outreach strategy, data pipelines and AI-powered marketing tools is what powers the platform's ability to find the right sponsors, at the right time, with the right message. Where Daniel knows the paddock, Chris knows how to turn that into a pipeline.
Our Values
Everything we build is designed specifically for the motorsport paddock. No generic tools, no compromises.
Sponsorship windows open and close fast. Our platform moves at racing pace so you never miss an opportunity.
We automate the work, not the authenticity. Every outreach is designed to build genuine, lasting commercial relationships.
Our success is measured in races funded, careers extended, and championships won. Nothing else matters.